Capital One Orange Bowl and
The College Football Playoff Virtual Chalk Talks
The Ask
Create a virtual, intimate and exclusive experience at the Orange Bowl and College Football Playoff National Championship game to drive engagement and excitement for VIP cardholders by leveraging contractual assets from these events.
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The Execution
On January 2nd, 2021 VIP guests accessed a private virtual chalk talk prior to the Capital One Orange Bowl with NBC Broadcaster, Mike Tirico and NFL Legend, Doug Fluitie. We created a fully customized microsite to host the experience where attendees had the opportunity to interact with Mike and Doug through live Q&A while enjoying a Miami inspired tailgate spread curated by Brad Kilgore. A similar virtual conversation with Mike and Doug took place around the College Football Playoff National Championship game between Alabama and Ohio State on January 11th.
Recipe cards included in the shipped tailgate kit box, along with an assortment of tailgate foods to be prepared and enjoyed by our guests.
THE CREATIVE PROCESS
Initial Presentation Deck | Design
Concept: Bringing it Home
Initial invitation variation one
Initial invitation variation two
A Taste of Miami: To bring in the essence of Miami, our team partnered with Brad Kilgore (a notable chef in Miami) to create a tailgate kit delivered straight to our guest’s door. The kit included four custom recipes that our guests could prepare before the chalk talk began.
160over90
Associate Creative Director | Overall Concept | Event Look and Feel | Event Execution