Courtyard Super Bowl Sleepover 2022
Sofi stadium, los Angeles
As the official hotel of the NFL, Courtyard by Marriott International aimed to generate PR buzz, drive campaign engagement and stand out in an already crowded marketing field at Super Bowl LVI. After not activating at SB LV due to COVID-19, the brand brought back the iconic Courtyard by Marriott Sleepover Suite Experience and gave one lucky fan and a guest the stay of a lifetime.
Through the Sleepover Contest, Courtyard aimed to reach passionate travelers fueled by their love for football. Entries were submitted via TikTok, Instagram, or Twitter using #CourtyardSuperBowlContest for their chance to win the ultimate Super Bowl Sleepover. The selected contest winner was treated to a week full of Super Bowl events, culminating in a stay in the Courtyard Sleepover Suite.
After our winner’s once-in-a-lifetime evening at SoFi Stadium, we flipped the
“Courtyard Suite” to be game-day ready for Marriott Executives and Bonvoy Members.
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EX Award Silver Finalist Best Event On A Budget ($500K to $1 Million) Category
Brand: Courtyard by Marriott | Campaign: Super Bowl Sleepover Suite
In the days leading up to the game, the space was used for chalk talks and talent appearances.
The Courtyard Suite was flipped to be game-day ready in 2 hours on Super Bowl morning.
The Suite Before and After
View 1: Initial scans of the Pepsi suite before it was flipped to be Courtyard and Bonvoy branded
View 2: Initial scans of the Pepsi suite before it was flipped to be Courtyard and Bonvoy branded
Renderings of the Courtyard Suite prior to load-in
Renderings of the Courtyard Suite prior to load-in
Renderings of the Game-Day flip
Renderings of the Game-Day flip